Open Innovation: Researching a New Paradigm, Henry Chesborough
Claudia Kotchka at P&G
User centric through a deep understanding of user habits, and needs physical and emotional.
Collaborative. Never work alone. There is no one right answer, so it’s not cheating to share information.
Abductive. Start with prototype solution and test it. Learn backwards and logic the way to explain the result.
Experimental. Prototype with visual and tangible models. It’s easier to discuss something you can see. It’s not the solution, but first of a continuous series, if possible solutions. The second version can be radically different.