Competitive Advantage
- The goal is to drive a wide wedge (profit margin)!
- Create Added Value, maximizing the amount customers are willing to
pay (increase Revenue)
- Harmonize/Fit all company’s activities, minimize expenses (decrease
Costs)
- Core Competencies create “continuous” competitive advantage!
- Underlying skill, ability, knowledge, experience, tech, process that
enables company to provide its unique set of products or services.
- A distinct proficiency, which cannot be easily imitated by its rivals.