Business Model Canvas
- What is BMC?
- Simple graphical business planning approach
- Highly collaborative and active planning tool
- Provides a holistic view of the business using 9 key components
- Used to document a start-up’s set of untested hypothesis
- The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips by The Business Channel
- Business Model Canvas Explained with Examples by EPM
Clarifications
- Venture Capital is not revenue.
- Co-Founder is not a key partner.
- For a new startup idea, try Lean Canvas instead.
Value Proposition
Customer Segment
- Customers do not exist to buy, you exist for them.
- Who are they and why would they buy.
Channels
- How does your product get to customers from your company?
Customer Relationship
- How does a company get, keep, and grow customers.
Revenue Model
- How does a company make money from each customer segment?
- Pricing strategy is only part of the revenue model.
Resources
- What are the most important assets required to make the business model work?
Partners
- Who are the key partners and suppliers required to make the business model work?
- What resources do we acquire from them?
- What activities do they perform?
Activities
- Key activities should be delivering values to your customers.