Lean Canvas

• Capture Your Business Model in 20 Minutes - Lean Canvas
• The perfect plan is a myth. Most startups pivoted.
• To find a plan that works before run out of resources.
• Find such plan by empirical practices.
• Time is our scarcest resource.
• Steps
  1. Split broad customer segments into smaller ones.
  2. Pick your strongest customer segment.
• Filling the BMC
  • Customers pay you, users do not. Distinguish them.
  • Create multiple canvas per for more complex models.
• What is the job the customer is hiring you to do? — Clayton Christenson

Components

• Unique Value Propositions
• Customer Side
  • Customer Segments
  • Unfair Advantage
  • Channels
  • Revenue Structure
• Business Side
  • Problem
  • Solution
  • Key Metrics
  • Cost Structure