Product Development

Motivational Moment

Manufacturing, science and engineering are … incredibly creative. I’d venture to say more so than creative advertising agencies and things that are known as the creative industries. — Sir James Dyson, Founder of Dyson Ltd.

• Resources
  • Idea to Launch (Stage-Gate) Model: an Overview
  • An Introduction to Design Thinking
• Attrition: For every 7 new product ideas
  • 4 enter development
  • 1.5 are launched
  • Only one is a commercial success
• Product Innovation
  • Incremental
    • Evolutionary
    • Driven from customer, pull from market
    • Typically on the same “S-curve”
  • Breakthrough
    • Revolutionary
    • Driven by technology, push into market
    • Typically leap to next “S-curve”
• Stage Gate Process
• Concept Testing