Design Thinking

• Books
  • The Art of Innovation, Tom Kelley
  • Design Thinking, Tim Brown
  • Change by Design, Tim Brown
• 3 Lenses of Innovation
  • Desirable: people want it
  • Feasible: we can actually do it
  • Viable: we don’t go broke
• From Tom Kelly at IDEO, The Art of Innovation
  • Understand the market, the technology, current constraints
  • Observe real people in real life situations to find out what makes them tick
  • Visualize new concepts and prototypes
  • Evaluate and refine the concepts in a series of quick iterations
  • Implement the new concept for commercialization