SWOT Analysis
Purpose: to relate company specific strengths and weaknesses back to industry opportunities and threats.
Strengths
- What advantage(s) does your organization have?
- What do you do better than anyone else?
- What unique resources can you draw upon?
- What are your core competencies?
Weaknesses
- What don’t you do well?
- What should you avoid?
- In what ways are you not efficient?
- What factors cause you to lose sales?
Opportunities
- Is there a customer need that no one is meeting?
- What is missing in the market?
- What industry trends are you aware of?
- What is going on around you that is useful?
Threats
- What obstacles do you face?
- What are your competitors doing?
- Is changing technology threatening your position?
- What new regulations are on the horizon?