reCAPTCHA and Duolingo Founder Luis von Ahn
Podcast
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Resouces
- reCAPTCHA and Duolingo: Luis von Ahn from How I Built This
- [Meet Luis von Ahn, the Guatemalan immigrant behind the world’s most popular language app Duolingo](https://abcnews.go.com/International/meet-luis-von-ahn-guatemalan-immigrant-worlds-popular/story?id=93122372](https://abcnews.go.com/International/meet-luis-von-ahn-guatemalan-immigrant-worlds-popular/) from abcNEWS
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What was behind Luis’ early desire to become a Math professor and why did Luis switch from Math to Computer Science?
- Luis was a math nerd. By doing math research he doesn’t need to deal with people.
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Describe the problem posed by the Yahoo! Chief Scientist at a talk that Luis went to, the solution that Luis and his advisor came up with, and how much money he made on it.
- There are people out there registering large amounts of email addresses using computer program.
- Let computer generate distorted letters and digits that computers cannot read but human can.
- He didn’t make anything – Luis just gave the code to Yahoo.
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Describe the “game” that Luis developed as part of his PhD research, and who bought the technology.
- “Finding things that computers cannot do but human can.”
- Go to website, randomly paired with another, you are shown the same picture, now type the word you think the other people is typing. – This creates labels for the image.
- Google bought this technology.
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Describe Luis’ rationale for why his captcha technology needed to have people do something useful in solving the captcha.
- People spent so much time solving CAPTCHA, can we let them do some meaningful work out of this?
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Describe how Luis’ first company came out of a project digitizing old issues of The New York Times, who bought the company, and what amount of the money went to investors.
- $42k for every year of content for New York Times.
- Luis can’t take checks directly from The New York Times; hence he started a company.
- Google bought this.
- 5% of the money went to CMU, others all went to Luis himself.
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Describe the problem that Luis and PhD student Severin Hacker come up with to work on.
- Do something that gives education for free to the poor.
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Describe the “right-place-at-the-right-time” moment for DuoLingo.
- Connected with venture capitalists.
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Describe the “biggest fool” moment Luis encountered in raising venture funds, the standard ways of making money from an app, and how DuoLingo settled on a way to make money.
- DuoLingo didn’t had any plan to make money at the beginning.
- Typical ways of making money: ad, pay-wall, selling user data.
- Ended up adding ads – then subscription to turn off ads.
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What did Luis attribute to DuoLingo’s success over other language learning tools like Rosetta Stone and why?
- It’s free.
- Other apps are crappy.
- DuoLingo teaches you really well from beginning to intermediate level.
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What was the most meaningful insight for you personally from Luis’s story?
- Think differently, identify the key problem, explore what is fun.
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What is the current estimated current market cap for Duolingo?
- $6.75B